A brief but interesting article on how recognized and obscure government agencies are using feeds to deliver information. Winer's comment that 2% of internet users are also RSS users is probably accurate. Definitely higher among librarians, but probably not by much (but I'd guess that awareness in the sense of "I've heard of it" would be closer to 50%).
"People will subscribe to many feeds, and in the course of receiving that information, they find that there's something interesting on (an agency's) site, and they'll go there."
Currently RSS is used by a relatively small number of people, but that may change as it is built into web browsers like Safari and Firefox. Some feel that one company in particular can go further in bringing RSS to the masses.
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